The reason why Dubya has been showing up in his ads to personally endorse the message is quite simple: Later on, they can run some REALLY questionable material without Dubya's face, and make sure it doesn't easily trace back to them. But, as typical for this administration, they'll screw that up as well and it'll just join the mountain of embarrasments that has come out of the presidency. That wouldn't be so bad, given averages, if Dubya didn't make so goddamned many. And this, friends, is why it really doesn't hurt to have a president who is willing to challenge their own beliefs now and then.
No, really.
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